The BMW X3 is a car enthusiasts dream. A luxury car that gives their customers a reason to brag. For the X3 launch BMW dealership had two strategies, unveiling the X3 through marketing communications and inviting executives to an Event at local BMW dealerships

Frank needed to hijack the advertising web with high quality impactful formats that reinforced the quality of the luxury car brand and new model

Secondly, we needed to create excitement for the release, invite customers to their dealerships in a personal way. With dynamic GPS technology to push customers to their nearest BMW dealer – and it worked