The BPme App makes paying for your fuel and coffee a breeze. You can pay without leaving your car, skip the queues and fill up faster as well as earn fuel discounts. Although an amazing customer engagement and retention tool there’s still less awareness of the app than their should be.
Frank needed to generate awareness quickly and promote the benefits in a way that would stick. Firstly wee identified current customers and frequent visitors with as shortened process to download the App. We focussed on particular moments in time and conditions; the School rush; the weekend rush and lastly
atmospheric conditions where the app will make the customer experience easier
We built mobile first high impact formats to engage and promote. We also included a dynamic weather feed that changes the creative concept depending on the current weather