Four Square. A kiwi legend.
Four Square is one of New Zealand’s most loved and most iconic brands. Kiwi’s have a strong affiliation with the much loved brand but its not always their first choice supermarket destination, particularly for large basket size shopping.
Frank recognised we needed to reach household shoppers who weren’t already choosing Four Square to shop at frequently. To do this, we activated our deterministic smartphone tracking technology to identify people who lived near a local Four Square but had visited less than 3 times in a 1 month window. We then simultaneously identified those who had visited an alternative supermarket within the radius more than 3 times for the same time period. Through dynamic creative we drove awareness of a current Four Square promotion and via dynamic GPS activating store location technology we pushed those potential shoppers to their local store.
On completion, based on campaign exposure vs a control group, we were able to accurately determine the incremental foot traffic driven to a Four Square, and through a deemed average basket size we could understand the contribution of the campaign to Four Squares bottom line business goals and a significant uplift in sales