MERCEDES VEHICLE LAUNCHES
Mercedes is one of the most prestigious car brands on the planet and every new make and model released to market is hugely anticipated by car enthusiasts. What does the new model offer in terms of new features? How can it possibly better the last seemingly perfect offering?
For the majority of new car buyers, the benefits and features of the various makes and models can be overwhelming, and Frank understood that they need to be explained in a simple way. Whether it’s the balance of the sophistication and off-road capabilities of the X-Class, or the executive quality and technology of the C-Class Frank took the existing high quality Mercedes imagery and used our 3D creative technology to develop interactive experiences enabling people to discover the features and benefits of the various ranges and models. During the user activated discovery, the user was invited to enquire directly, or directed to a dealer to experience the vehicles in the real world.